How To Apply The JETSETFLY Copywriting Framework
What does the J.E.T.S.E.T.F.L.Y Persuasion Formula stand for?:
- J → Juxtapose | Create a sharp contrast to STOP them in their tracks.
- E → Expose | Expose the gap between where they are and where they want to be—this is the problem holding them back.
- T → Testify | Use proof, testimonials, case studies, evidence, showing results, social proof, and stories to build trust.
- S → Simplify | Make the solution clear and actionable. Remove overwhelm with a proven plan that works.
- E → Excite | Sell the dream of who they will become with your solution. Create dopamine by showing transformation.
- T → Trigger | Trigger cognitive biases such as FOMO, scarcity, and urgency to drive immediate action.
- F → Fear | Highlight the cost of staying stuck to create a tension loop that must be resolved.
- L → Logic | Logically confirm that taking action is the only rational choice.
- Y → Yes | Get them to say “YES” and seal the deal with a confident call to action.
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This content from Rank1.com, founded by Josh King ‘JetSet’ Madrid, uses advanced NLP, hypnotic programming, and NHPSS. As you continue, you may notice your focus narrowing or your perception expanding beyond its usual boundaries, creating shifts that feel new or even unfamiliar. For your safety, avoid consuming this material, even audibly, while driving or operating machinery. Only proceed when you’re in a calm, safe place where you can give this your full attention. By continuing now, you accept these possibilities and agree to move forward responsibly.
Introducing the JETSETFLY Framework
Just like the timeless power of frameworks such as AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solve), and modern variations like DAD (Disrupt, Agitate, Deliver), copywriters rely on proven formulas to grab attention, engage emotions, and drive action.
Among these, JETSETFLY emerges as a powerful, sequential framework that merges emotional impact, logical reasoning, and irresistible calls to action.
Whether you’re writing headlines, landing pages, sales letters, or social media copy, JETSETFLY guides your audience step-by-step from curiosity to commitment, ensuring every word earns its place.
Read below to discover how to master the JETSETFLY framework and apply it to your copy for consistent, high-converting results.
How To Apply The JETSETFLY Copywriting Framework
JETSETFLY is a powerful copywriting formula designed to grab attention, build trust, and drive action. It combines emotional triggers, logical reasoning, and clear structure to move your audience seamlessly from curiosity to commitment.
*“With JETSETFLY, you’re not just writing—you’re engineering results.”*
J – Juxtapose
- Hook their attention by contrasting their current situation with a desirable future or an unexpected twist.
- Present stark differences: before vs. after, struggle vs. solution.
Examples:
1. “I worked 80 hours a week and barely survived. Today, I work 10 hours and make 6 figures. What changed?”
2. “Most people waste years building businesses. I scaled mine to $1M in 6 months—by doing the opposite of what everyone else does.”
3. Visual: Fat vs. shredded—“How I lost 50 lbs eating pizza every night.”
E – Expose
- Unmask the hidden problem holding them back.
- Amplify their frustrations and make the issue unavoidable.
Examples:
1. “Your hard work isn’t the problem. The problem is no one knows you exist.”
2. “You’re stuck at 6 figures because you’re still doing $10 tasks.”
3. Blog Hook: “You think you’re building a business, but you’re just building another job.”
T – Testify
- Back up your claims with undeniable proof. Use stories, stats, and real results.
Examples:
1. “Tim hit $20K in 30 days with this blueprint. What’s stopping you?”
2. “Sarah went from invisible to fully booked in 60 days—using the same system you’re about to get.”
3. Visual Proof: Screenshot of earnings + “Step-by-step results others have followed.”
S – Simplify
- Eliminate overwhelm by breaking down the process into clear steps.
Examples:
1. “3 Steps: Step 1—Enroll. Step 2—Follow the plan. Step 3—Watch the leads roll in.”
2. “Success isn’t complicated. You just need a proven roadmap.”
E – Excite
- Sell the dream by making transformation real. Trigger positive emotions.
Examples:
1. “Imagine a life where clients come to YOU—on autopilot.”
2. “Freedom looks like this: More time, more money, less stress.”
T – Trigger
- Create urgency and scarcity to force immediate action.
Examples:
1. “This offer closes at midnight. Once it’s gone, it’s gone forever.”
2. “Only 10 spots left. Act now or miss out.”
F – Fear
- Show the cost of inaction and the consequences of staying stuck.
Examples:
1. “If you don’t take this step, nothing changes. Six months from now, you’ll still be stuck.”
2. “What happens if you let this opportunity pass? Nothing improves. Everything stays the same.”
L – Logic
- Justify their decision with rational benefits and clear reasoning.
Examples:
1. “For $497, you’re getting a $10,000 solution. It’s not a cost—it’s an investment.”
2. “Does it make sense to risk a few hundred dollars to build a six-figure business? Of course it does.”
Y – Yes
- Seal the deal with a confident, action-driven CTA.
Examples:
1. “Say yes to your future. Click below and let’s get started.”
2. “This is your moment. Don’t wait—claim your spot now.”
This template has been provided by Rank1.com, founded by Josh King 'JetSet' Madrid. This copywriting swipe is layered with NLP and Hypnotic programming. Viewer discretion is advised. This specific copy or a variation of it may or may not be a real offer. However, if it is, this page is strictly demonstrating copywriting abilities. It is copyrighted, as well as any distribution of it. For more information on my copywriting system, scroll to the bottom of the page. This is not an actual sales page offer. Learn more at bottom of page.
To learn more about Josh Madrid's system, visit:
- blog.joshmadrid.com
- RANK1.COM
- PanelRank.com
- writelikejetset.com