The J.E.T.S.E.T.F.L.Y Persuasion Framework ©
What is the J.E.T.S.E.T.F.L.Y acronym mean?
- J → Juxtapose | Create a sharp contrast to STOP them in their tracks.
- E → Expose | Expose the gap between where they are and where they want to be—this is the problem holding them back.
- T → Testify | Use proof, testimonials, case studies, evidence, showing results, social proof, and stories to build trust.
- S → Simplify | Make the solution clear and actionable. Remove overwhelm with a proven plan that works.
- E → Excite | Sell the dream of who they will become with your solution. Create dopamine by showing transformation.
- T → Trigger | Trigger cognitive biases such as FOMO, scarcity, and urgency to drive immediate action.
- F → Fear | Highlight the cost of staying stuck to create a tension loop that must be resolved.
- L → Logic | Logically confirm that taking action is the only rational choice.
- Y → Yes | Get them to say “YES” and seal the deal with a confident call to action.
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The J.E.T.S.E.T.F.L.Y. Persuasion Framework ©
Each step will include visual concepts, headline ideas, overarching themes, and different content approaches (blogs, social media, speeches, ads) to show how to juxtapose ideas, create dissonance, and trigger curiosity across multiple platforms.
J → Juxtapose
Tactical Thought Process:
Juxtapose creates a shocking contrast—two opposing ideas placed together to break the reader’s expectations and trigger immediate curiosity. It works because the brain craves resolution when confronted with contradictions.
Examples:
1. Visual Ad/Headline:
Headline: “How I Lost 100 Pounds in 100 Days Eating Burgers and Ice Cream Every Single Day.”
- Image: Side-by-side photos—one “fat” before image, one shredded with abs after.
2. Overarching Story/Speech:
“I built a $1M business in 30 days… with just one employee. The catch? My only employee isn’t even real—he’s a robot.”
3. Blog Post Title/Story:
“From Broke to $50K Months… Working Less Than 2 Hours a Day Without Selling My Soul.”
E → Expose
Tactical Thought Process:
Expose the “gap” between where they are now and where they want to be. Point out the pain they may not even realize they have, then amplify it.
Examples:
1. Visual Concept/Headline:
Headline: “Why You’re Still Broke (And Don’t Even Know It).”
2. Blog Post Hook:
“You’re not struggling because you’re lazy. You’re struggling because no one taught you how money actually works.”
3. Speech from Stage:
“The reason you’re still stuck at 6 figures is because you’re doing $10/hour tasks instead of $10,000/hour moves.”
T → Testify
Tactical Thought Process:
Testify with proof—stories, screenshots, stats, and case studies that show undeniable success.
Examples:
1. Visual Proof Ad:
“Tim made $20K in his FIRST 30 days. Here’s the exact blueprint he used.”
2. Webinar/Case Study:
“100 Clients in 30 Days: See How I Automated My Agency’s Sales Process to Close Deals in My Sleep.”
3. Testimonial Post:
“‘I thought it was impossible until I saw this system. 6 months later, I quit my job and hit $15K/mo.’ — Jason P.”
S → Simplify
Tactical Thought Process:
Simplify the solution—remove complexity, reduce friction, and make it seem achievable.
Examples:
1. Visual Ad:
“3 Steps to Your First $10K Month: No Tech Skills, No Team, No Stress.”
2. Webinar Teaser:
“Forget Funnels and Overwhelm. My 1-Page Framework Gets Clients in 48 Hours.”
E → Excite
Tactical Thought Process:
Excite the audience by selling the dream—paint a vivid picture of their transformation.
Examples:
1. Visual/Copy Combo:
“Imagine waking up to notifications: ‘You just made $500 while you slept.’ That’s the life you’re 30 days away from.”
2. Speaking on Stage:
“Picture yourself on a beach, sipping a drink, knowing your business runs without you. That’s not a fantasy—it’s your future.”
T → Trigger
Tactical Thought Process:
Trigger urgency, scarcity, and fear of missing out (FOMO) to drive immediate action.
Examples:
1. Webinar Close:
“This offer closes tonight. Miss it, and you’ll be stuck wondering what could’ve been.”
2. Visual Countdown Ad:
“Last Chance: Only 3 Spots Left in My $100K Accelerator.”
F → Fear
Tactical Thought Process:
Highlight the cost of inaction—what happens if they stay stuck.
Examples:
1. Blog Hook:
“If you don’t fix this now, where will you be 6 months from today? Still broke? Still stuck?”
2. Webinar Close:
“Your time is running out. If you don’t change now, you’ll regret this moment for years.”
L → Logic
Tactical Thought Process:
Make the decision logical and rational—confirm what they already feel.
Examples:
1. Example Headline:
“For $497, you get $10K+ worth of training and tools. This isn’t a cost—it’s an investment.”
2. Speaking on Stage:
“Does it make sense to spend $497 if it can make you $5,000 back in the next 30 days? Of course it does.”
Y → Yes
Tactical Thought Process:
Seal the deal with a confident call to action.
Examples:
1. CTA Example:
“Click below. Let’s build your 6-figure business—starting today.”
2. Social Media Post:
“Say YES to your future. Drop ‘I’m in’ below, and let’s make this happen.”
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