J.E.T.S.E.T.F.L.Y Copywriting Framework Decoded (Hypnotic & Persuasive Copywriting Outline) Created By Licensed Neuro-Linguistic Programming Expert
What does the Hypnotic NLP Copywriting Framework 'JETSETFLY' Acronym Stand For?
Just like the timeless power of frameworks such as AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solve), and modern variations like DAD (Disrupt, Agitate, Deliver), copywriters rely on proven formulas to grab attention, engage emotions, and drive action.
Among these, JETSETFLY emerges as a powerful, sequential framework that merges emotional impact, logical reasoning, and irresistible calls to action.
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Whether you’re writing headlines, landing pages, sales letters, or social media copy, JETSETFLY guides your audience step-by-step from curiosity to commitment, ensuring every word earns its place. Read below to discover how to master the JETSETFLY framework and apply it to your copy for consistent, high-converting results.
How To Apply The JETSETFLY Copywriting Framework
JETSETFLY is a powerful copywriting formula, named after its creator Josh King Madrid who is also known as JetSetFly or more recently just JetSet.
The JETSETFLY Persuasion Framework is a copywriting formula designed to grab attention, build trust, and drive action that can be used for anywhere. This framework works across headlines, landing pages, webinars, blog posts, speeches, ads, and social media.
Each step of JETSETFLY has been fine-tuned to:
- Grab immediate attention.
- Build relentless curiosity.
- Overcome objections.
- Eliminate hesitation.
- Drive powerful, decisive action.
With JETSETFLY, you’re not just writing—you’re engineering results. Every word is strategic, every sentence intentional, and every message backed by the mind of a neuromarketer and NLP Expert.
J → Juxtapose
Tactical Thought Process:
Juxtapose creates a shocking contrast—two opposing ideas placed together to break the reader’s expectations and trigger immediate curiosity. It works because the brain craves resolution when confronted with contradictions.
Examples:
1. Visual Ad/Headline:
Headline: “How I Lost 100 Pounds in 100 Days Eating Burgers and Ice Cream Every Single Day.”
- Image: Side-by-side photos—one “fat” before image, one shredded with abs after.
- Why It Works: The contradiction between junk food and extreme weight loss creates cognitive dissonance. The audience’s brain demands to know “How is this possible?”, driving them to engage further.
2. Overarching Story/Speech:
“I built a $1M business in 30 days… with just one employee. The catch? My only employee isn’t even real—he’s a robot.”
- Why It Works: The combination of “one employee” and “robot” clashes with common beliefs about business growth, sparking curiosity and intrigue.
3. Blog Post Title/Story:
“From Broke to $50K Months… Working Less Than 2 Hours a Day Without Selling My Soul.”
- Why It Works: The stark contrast between being broke and hitting $50K months with minimal effort challenges expectations and pulls readers in to learn the “how.”
4. Speaking from Stage:
“Most people think you need a team of closers to scale. I sold 100 clients in an hour without a single sales call.”
- Why It Works: This statement flips the audience’s assumption about scaling and selling, creating curiosity to resolve the contradiction.
5. Social Media Post:
“Imagine quitting your 9-5, doubling your income, and working half the hours—all within 60 days. Sounds fake? That’s exactly what I did.”
- Why It Works: The contrast between quitting work, doubling income, and reducing hours forces readers to question their assumptions and seek clarity.
E → Expose
Tactical Thought Process:
Expose the “gap” between where they are now and where they want to be. Highlight problems they might not even know exist, then amplify the urgency to act.
Examples:
1. Visual Concept/Headline:
Headline: “Why You’re Still Broke (And Don’t Even Know It).”
- Visual: A person looking frustrated surrounded by “hidden culprits” like Netflix, endless scrolling, and procrastination.
- Why It Works: It shifts the blame to hidden habits and makes the audience recognize overlooked patterns holding them back.
2. Blog Post Hook:
“You’re not struggling because you’re lazy. You’re struggling because no one taught you how money actually works.”
- Why It Works: The statement removes guilt and repositions the problem as a lack of education, making the solution feel empowering and attainable.
3. Webinar Promotion:
“The #1 Reason You’re Not Scaling: You’re Wasting Time on Outbound Instead of Using This Attraction Marketing Hack.”
- Why It Works: Exposes the inefficiency of outbound work and teases a better alternative, creating urgency to learn the solution.
4. Speech from Stage:
“The reason you’re still stuck at 6 figures is because you’re doing $10/hour tasks instead of $10,000/hour moves.”
- Why It Works: Juxtaposes the value of tasks, exposing inefficiency and prompting a desire for better prioritization.
5. Social Media Post:
“If you’re not making 6 figures a month, it’s not because you’re incapable—it’s because you’re still playing by outdated rules.”
- Why It Works: Shifts focus from capability to strategy, making the audience question their current approach and crave a new method.
T → Testify
Tactical Thought Process:
Back up your claims with undeniable proof—testimonials, case studies, stats, and stories that show results.
Examples:
1. Visual Proof Ad:
“Tim made $20K in his FIRST 30 days. Here’s the exact blueprint he used.”
- Visual: Screenshot of earnings + testimonial video.
- Why It Works: Concrete proof removes doubt and builds belief by showing tangible results.
2. Story-Based Hook:
“I helped Sarah go from $2K months to $30K months in 60 days—without cold calling.”
- Why It Works: Real-life transformation validates the claim and builds trust.
3. Webinar/Case Study:
“100 Clients in 30 Days: See How I Automated My Sales Process to Close Deals in My Sleep.”
- Why It Works: The specificity of results adds credibility while sparking curiosity about automation.
4. Testimonial Post:
“‘I thought it was impossible until I tried this system. 6 months later, I hit $15K/mo.’ — Jason P.”
- Why It Works: Personal testimonials show proof of possibility for others.
5. Blog Post/Email:
“Real Results: 5 Entrepreneurs Who Hit $100K After Following This Framework.”
- Why It Works: Multiple success stories eliminate skepticism and establish credibility.
S → Simplify
Tactical Thought Process:
Remove complexity. Make the solution simple, achievable, and actionable.
Examples:
1. Visual Ad:
“3 Steps to Your First $10K Month: No Tech Skills, No Team, No Stress.”
- Why It Works: Simplicity removes overwhelm and makes success feel realistic.
2. Webinar Teaser:
“Forget Funnels and Overwhelm. My 1-Page Framework Gets You Results in 48 Hours.”
- Why It Works: A clear, simple solution contrasts with the audience’s prior struggles.
3. Speaking from Stage:
“Success isn’t complicated. You just need a proven roadmap—and I’ll hand it to you today.”
- Why It Works: Reducing complexity lowers resistance and makes action feel inevitable.
E → Excite
Tactical Thought Process:
Sell the dream of transformation by painting a vivid, emotionally charged picture of what life will look like once they achieve the desired outcome. Use benefits and visuals to generate dopamine and excitement.
Examples:
1. Visual/Copy Combo:
“Imagine waking up to notifications: ‘You just made $500 while you slept.’ That’s the life you’re 30 days away from.”
- Why It Works: Vivid visuals (notifications and money) combined with a time frame (30 days) create excitement and urgency while making success feel close and achievable.
2. Speaking on Stage:
“Picture yourself on a beach, sipping a drink, while your business runs without you. That’s not a fantasy—it’s your future.”
- Why It Works: Emotionally charged imagery engages the audience’s imagination, creating desire for a life of freedom and abundance.
3. Social Media Post:
“Freedom looks like this: More family time. More money. Less stress. Your dream life is waiting.”
- Why It Works: Simple, benefit-driven statements trigger positive emotions and a clear vision of transformation.
4. Webinar Intro:
“Imagine a life where clients come to YOU, your income doubles, and you work fewer hours. That’s what happens when you use this system.”
- Why It Works: The juxtaposition of higher income and fewer hours creates a desire to know how this transformation is possible.
5. Email Subject Line:
“How to Design a 4-Hour Work Week That Pays You $100K a Year.”
- Why It Works: Combines an aspirational outcome with tangible benefits (4 hours, $100K), sparking excitement and curiosity.
T → Trigger
Tactical Thought Process:
Trigger immediate action by leveraging urgency, scarcity, FOMO (fear of missing out), and cognitive biases like the endowment effect or consistency bias.
Examples:
1. Webinar Close:
“This offer closes at midnight. Miss it, and you’ll be stuck wondering what could’ve been.”
- Why It Works: Urgency paired with loss aversion (missing out) creates anxiety that drives action.
2. Visual Countdown Ad:
“Last Chance: Only 3 Spots Left in My $100K Accelerator.”
- Why It Works: Scarcity creates exclusivity and FOMO, increasing the perceived value of the offer.
3. Social Media Post:
“Imagine seeing your peers win while you’re still stuck. Don’t let that be you. Join us today.”
- Why It Works: Combines herd mentality and fear of being left behind to drive decision-making.
4. Email CTA:
“There’s no ‘later’—only ‘now.’ This deal disappears in 24 hours. Act before it’s too late.”
- Why It Works: Deadlines create urgency while emphasizing finality, pushing readers to prioritize action.
5. Live Offer from Stage:
“For the next 10 minutes only, I’m giving you an exclusive bonus. If you act now, you’ll save an additional $1,000.”
- Why It Works: Time-limited bonuses combine scarcity and reward, motivating immediate decisions.
F → Fear
Tactical Thought Process:
Highlight the cost of inaction and the consequences of staying stuck. Use fear to create tension, but avoid disempowerment—focus on how they can avoid pain by taking action.
Examples:
1. Blog Hook:
“If you don’t fix this now, where will you be 6 months from today? Still broke? Still stuck?”
- Why It Works: Creates a vivid picture of stagnation, prompting readers to act to avoid regret.
2. Webinar Close:
“Your time is running out. If you don’t change now, you’ll regret this moment for years.”
- Why It Works: Loss aversion and regret amplify tension, making inaction feel unbearable.
3. Email Copy:
“How many opportunities have you missed because you waited too long? Don’t let this be another one.”
- Why It Works: Calls out a relatable fear—missing out due to hesitation—and positions action as the solution.
4. Stage Speech:
“If you keep waiting for the ‘perfect time,’ you’ll wake up a year from now in the exact same spot—frustrated and left behind.”
- Why It Works: Creates urgency by linking inaction to long-term frustration and stagnation.
5. Visual Ad:
Headline: “Every day you wait, you’re losing $500 in potential income. What will you do about it?”
- Why It Works: Quantifies the cost of inaction, making the consequences feel real and immediate.
L → Logic
Tactical Thought Process:
Confirm their emotional decision with clear reasoning, facts, and value. Logic eliminates lingering doubts and positions the action as the smart, rational choice.
Examples:
1. Webinar Close:
“For just $497, you’ll get $10,000+ in tools, training, and bonuses. This isn’t a cost—it’s an investment in your future.”
- Why It Works: Positions the offer as high-value while reframing the cost as an investment.
2. Email Breakdown:
“Here’s what you get when you sign up today:
- Step-by-step training to get results.
- Weekly coaching calls for accountability.
- Proven tools trusted by 10,000+ entrepreneurs.
That’s everything you need to succeed—risk-free.”
- Why It Works: Clear, logical benefits stack up the value and eliminate resistance.
3. Sales Page CTA:
“Think about it: If you make just one sale using this system, you’ll earn back your investment 10X over. Isn’t that worth it?”
- Why It Works: Uses math and logic to justify the value of taking action.
4. Blog Post:
“What’s the smarter choice: Spend years figuring this out yourself, or follow a proven system that guarantees results?”
- - Why It Works: Frames the decision as a no-brainer by contrasting effort and reward, reinforcing the logical benefit of the offer.
5. Social Media Post:
“$497 to build a $10K/month business? That’s a 20X return on investment. Success is simple math.”
- Why It Works: Positions the offer as a rational, high-value investment using clear numbers to back up the emotional desire.
Y → Yes
Tactical Thought Process:
Seal the deal with a clear, confident call to action that makes saying “YES” the natural and inevitable choice. Reinforce their decision as the right move.
Examples:
1. Sales Page CTA:
“You already know this is the solution you’ve been looking for. Click below and let’s make it happen—together.”
- Why It Works: Reaffirms their emotional and logical decision, encouraging confident action.
2. Webinar Close:
“Say yes to yourself. Say yes to your dreams. Say yes to the future you deserve. Click now to get started.”
- Why It Works: Repetition and emotional empowerment make the action feel significant and positive.
3. Email CTA:
“You’ve waited long enough. This is your moment to step up. Click here to claim your spot and start winning.”
- Why It Works: Encourages decisive action while positioning the moment as a turning point.
4. Social Media Post:
“Ready to change your life? Stop scrolling and take the first step. Click below and let’s get to work.”
- Why It Works: Combines a confident directive with a clear action step, closing with finality.
5. Speaking from Stage:
“The opportunity is right in front of you. Don’t let fear hold you back. Raise your hand, stand up, and say ‘YES’ to your future right now.”
- Why It Works: Encourages physical and verbal agreement, creating momentum and commitment.
Conclusion: Engineering Results with J.E.T.S.E.T.F.L.Y.
This isn’t just copywriting—it’s persuasion engineering. The JETSETFLY framework is designed to guide your audience from attention to action using proven psychological triggers.
- J → Juxtapose: Stop them in their tracks with contrast.
- E → Expose: Highlight the hidden gap holding them back.
- T → Testify: Show undeniable proof with stories and results.
- S → Simplify: Make success feel clear and achievable.
- E → Excite: Paint a vivid picture of transformation.
- T → Trigger: Use urgency and scarcity to drive immediate action.
- F → Fear: Show the cost of staying stuck.
- L → Logic: Reinforce their decision with facts and value.
- Y → Yes: Seal the deal with a confident call to action.
Every word, every image, and every sentence works together to eliminate hesitation, spark desire, and end with an undeniable YES.
This copywriting framework has been created and provided by Josh King Madrid. This material demonstrates advanced NLP and Hypnotic copywriting principles designed to influence action through proven psychological triggers. Viewer discretion is advised: This material is strictly for educational and demonstrative purposes. It is copyrighted, and any reproduction, resale, or distribution is prohibited without explicit permission. To learn more about Josh King Madrid’s copywriting systems, visit the resources provided at the bottom of this page.
To learn more about Josh Madrid's system, visit:
- blog.joshmadrid.com
- RANK1.COM
- PanelRank.com
- writelikejetset.com