Inside Your Reader’s Mind: How the JETSETFLY Persuasion Formula Triggers Psychological Buy-In and Drives Sales
Josh King Madrid's Hypnotic Copywriting Swipe File - J.E.T.S.E.T.F.L.Y. Framework Explained From Multiple Different Point-Of-Views
Notice: Viewer Discretion Advised
This content from Rank1.com, founded by Josh King ‘JetSet’ Madrid, uses advanced NLP, hypnotic programming, and NHPSS. As you continue, you may notice your focus narrowing or your perception expanding beyond its usual boundaries, creating shifts that feel new or even unfamiliar. For your safety, avoid consuming this material, even audibly, while driving or operating machinery. Only proceed when you’re in a calm, safe place where you can give this your full attention. By continuing now, you accept these possibilities and agree to move forward responsibly.
Macro-Level (Zoomed Out Bird’s-Eye POV) Psychological Roadmap
At the highest (macro) level, the J.E.T.S.E.T.F.L.Y. Framework represents a journey from “unaware and resistant” to “highly engaged and ready to buy” by manipulating attention, emotion, and rationality in a precise sequence.
We begin by shocking the prospect out of their status quo, then methodically building trust, tension, excitement, and urgency until taking action feels natural and almost unavoidable.
Key Macro Goals:
1. Disrupt Existing Mindset: They arrive skeptical or indifferent. The first steps (J, E) are designed to break habitual thinking patterns and force the mind to focus on a new solution.
2. Establish Desire & Trust: Next (T, S, E), show proof and simplify the path, proving that not only do you have what they need, but it’s also achievable.
3. Heighten Emotions & Pressure: As we move forward (T-trigger, F-fear), tension builds. The user realizes what they’ll lose if they fail to act.
4. Rationalize and Close: Finally (L, Y), we soothe their internal conflict by providing logical reasons why saying “yes” is the smartest move.
From a macro perspective, think of the framework as a funnel directing their psychology from cautious observer to committed participant.
Micro-Level (Step-by-Step Subliminal Below The Awareness Processing POV)
J (Juxtapose):
Micro POV: This step uses a pattern interrupt. By presenting two opposing ideas, you create cognitive dissonance. The mind hates unresolved tension, so the user’s subconscious becomes more alert, scanning for answers and resolution.
E (Expose):
Micro POV: Now that they’re paying attention, you open their eyes to a “gap” or problem they may have overlooked. The brain, now primed and searching, acknowledges a deficiency. This stirs mild discomfort—a feeling that something’s missing—setting them up to seek out your solution.
T (Testify):
Micro POV: Discomfort alone isn’t enough to drive action; trust is needed. By providing social proof, data, and success stories, you satisfy the brain’s need for confirmation that a solution exists and is reliable. This releases dopamine because the solution seems tangible, safe, and validated.
S (Simplify):
Micro POV: A confused mind won’t buy. Complexity triggers the fight-or-flight response. By simplifying the solution, you reduce cognitive load. The user’s brain shifts from overwhelmed skepticism to “I can do this,” reinforcing a sense of control and capability.
E (Excite):
Micro POV: Here we paint a vivid mental picture of the reward. Sensory, emotional language activates the limbic system (emotional brain), flooding the user with desire and motivation.
T (Trigger):
Micro POV: Now introduce urgency (a ticking clock or limited availability). The scarcity principle activates survival instincts. The amygdala flares up, creating fear of missing out.
F (Fear):
Micro POV: Before they can slip away, you magnify the consequences of inaction. Highlighting regret or negative outcomes if they fail to move is a classic loss aversion tactic.
L (Logic):
Micro POV: Providing logical reasons—cost-benefit analysis, ROI, or evidence-based justification—soothes the analytical part of the brain. Both emotional and rational sides align: “This makes sense AND I want it.”
Y (Yes):
Micro POV: Closing with a confident, direct CTA gives the subconscious a clear command.
User’s Internal Experience & Mind Chatter (User Self-Talk POV)
- At J: “Wait, what’s this? That’s odd… I need to know more.”
- At E: “Oh, I see what I’ve been missing. This problem is bigger than I thought.”
- At T: “These testimonials prove it works. So many people have succeeded—I could too!”
- At S: “This seems simpler than I expected. Maybe I can actually do it.”
- At E: “Wow, I can practically taste the success. I feel excited and motivated.”
- At T: “I better act now before I miss out. I don’t want to be left behind.”
- At F: “If I don’t do this, I’ll stay stuck. That would feel awful.”
- At L: “Logically, this is a good deal. The math adds up, and it’s a smart move.”
- At Y: “I’m ready. Let’s do this.”
Strategic Persuader’s POV (Marketer/Copywriter Perspective)
Each element of the framework corresponds to well-researched cognitive biases and emotional triggers:
- Pattern Interrupts (J): Break their autopilot scroll mode.
- Awakened Problem (E): Show them an issue that demands attention.
- Building Trust (T): Bridge the gap between skepticism and belief.
- Reducing Complexity (S): Smooth the path so action feels easy.
- Emotional Resonance (E): Lock in their desire with positive imagery.
- Urgency (T) & Fear (F): Light a fire under them so they don’t stall.
- Rational Alignment (L): Close mental escape hatches by proving it’s logical.
- Clear Action (Y): Present one obvious next step.
This template has been provided by Rank1.com, founded by Josh King 'JetSet' Madrid. This copywriting swipe is layered with NLP and Hypnotic programming. Viewer discretion is advised. This specific copy or a variation of it may or may not be a real offer. However, if it is, this page is strictly demonstrating copywriting abilities. It is copyrighted, as well as any distribution of it. For more information on my copywriting system, scroll to the bottom of the page. This is not an actual sales page offer. Learn more at bottom of page.
For more resources and systems by Josh Madrid, visit:
- blog.joshmadrid.com
- RANK1.COM
- PanelRank.com
- writelikejetset.com